Every year when Autumn arrives, I always feel the world around me gets a little bit more magical. Maybe it’s due to the changing colour of the leaves or the foggy evening . It can also be because I know, by now the Hogwarz is starting its new term, young wizards and witches are attending school.
Funny thing is, you hardly see any images of wizards and witches in swim suit, or sun bathing on the beach. For some reason, magic always seems to associates with the season around fall. The cooking cauldron, black robe, dried herbs and wooden cottages with fire cracking in the stove, from Halloween to Dia de los Muertos, all of these seem to be very autumn - wintery. So recently I felt maybe it's time to draw something magic related.
This drawing was inspired by the trend on the internet called “ What’s in my bag? “. I remember it stared on the internet around 2005, or maybe even earlier, basically all of sudden everyone just started to sharing the picture of what’s in their bags. Many years later I learned ( not 100% sure but I definably remember reading it somewhere) that this particular trend was a cleaver marketing campaign idea from the famous Notebook brand Moleskin to promote their product. If it was truth, it was still one of the best marketing strategy I ever seen. This idea took off like a fire very soon in the fashion / beauty industry, what's in the bag become less relevant, but what is the brand of your belongs and how it relates to your status and taste.
It's kind of naughty to be interested in other people’s personal belongs, but let’s admit, who doesn’t? Curiosity and comparison is human natural. Because of it was deeply rooted in our social behaviour, this trend is still going stronger than ever. Now it has came from bags tour to wardrobe tour to house tour. Even for the minimalists, " There's nothing in my bag", "There's nothing in my house" still follows this trend's logic.
Because I work from home I don’t have a work bag anymore, since Covid the frequency of using any bag is getting lower than ever. Most of time I go out just to buy food, pay with my phone, I don’t even need to bring the wallet, so a Sainsbury's recycle bag has become my bag. But it’s still fun to imaging what will be inside a witch’s bag, epically if she’s living in the same age like us, surrounded with technology and many social influence.