The community
As I mentioned before, the algorithm is almost against any artist who just starting to build their portfolio on Instagram. So very quickly people noticed this and wanna fight back. But this has pushed me in front of a weird line I don’t know if I want to cross.
On one side is the genuine art community want to help each other, on the other side is the trend towards people-pleasing. Maybe I made it sounded a bit harsh but I really don’t get why those "self-explaining" post, eg. what food I like to eat; also tagging and mention, are so popular on Instagram. When you being tagged once it feels heart warming, but when you being tagged 10 times a day it can become really overwhelming.
One positive way to look at it, I can see that’s people fighting the unfair system, in order to manually increase the exposure and help each other. But the system should not be designed like this to start with, when all your energy is devoted to so-call social, tweaking one animated sticker in the story post (and who can tell me why the images and videos become so blurry after uploaded on story?) Should we be really spending hours working on something that designed to last only 24 hours? The worst thing is, after all these hard work, I no longer in the mood to look at other people’s art.
I have to admit I did discover a lot of great artists from Instagram as well, but if they have their own website I will just save it on my browser bookmark. I also do very much appreciated all the comments and likes, I feel like I need to reply to these kind words but I just simply don’t have the time to reply to every feedback.
Productivity
Last but not least, as a user, I find it’s quite counterproductive when sharing my work on Instagram, compare with using Behance or Artstation, or just uploading drawings to my own website.
Since the smartphone ditched the physical keyboard, yet I find my typing speed reduced but misspell increased. Editing text on a phone is always a nightmare, looking for emoji to use is time-consuming. I have very small hands already and I can’t imagine how people with big fingers might struggle. Maybe doing it on a tablet is a bit easier? Because the size of the image on Instagram is restricted, in order to show more detail, I have to upload extra 2-3 zoom-in detailed images of the same drawing. But in order to that, I have to keep multiple same images in my phone gallery, Instagram just won't let you upload one image three times.
Why not try the web version I ask myself? Well, turns out the web version is even harder to use. First of all, you can only use it under developer mode in a browser. You can’t upload multiple images and the features are limited, basically, I feel the developers don’t encourage you to use the web version at all.
Should we (I) still use Instagram?
For me making art is way more important than sharing art. I will not draw just for the sake of growing followers and have more likes. But we are creatures of behaviour and we’re now live in a society that we’re extremely easy to be influenced by. I don’t believe the tools are completely neutral or innocent, nowadays social media tools are specially designed to keep us stay online as long as possible, do whatever they want us to do. You can watch the documentaries like The Social Dilemma , books like The Shallows & Amusing Ourselves to Death for more perspectives and analysis.
For sharing selfies, cat photos or just daily life snaps on Instagram is great and fun to use, but I really feel it is not the best platform for artists. It affects the way we should approach art pieces, it also drives people to create more cute and popular content instead of ones that speak for themselves. It not only wastes artists’ time trying to figure out what hashtags they need to use, what time is the best time to post but also wrongly suggests one artwork's true value with its numbers of views and likes.
And last week, Instagram changed the interface, again. Now instead of posting being the main button, watching short videos and shopping have taken over. That was the last straw for me. I think I’d like to reduce my engagement on Instagram, focus back more on my blog writing and search for a better platform.
Maybe I’ve been a bit old fashion and too cynical. But I have to remind myself, Instagram is a social media platform, not an art platform after all, it will always favour the social side instead of the art side, and social is actually what the artist needed the least in order to make good art.
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